Peeps are small marshmallow candies, that are shaped into chicks, bunnies, and other animals. Peeps are primarily used to fill Easter baskets, though recent ad campaigns tout the candy as “Peeps – Always in Season”. They are made from marshmallow, sugar, gelatin, and carnauba wax. (Just Born has expanded its product line to include bats, cats, pumpkins, and ghosts for Halloween)
Peeps are produced by Just Born, a candy manufacturer based in Bethlehem, Pennsylvania. Peeps were introduced nationally in 1958 by Pravin Pant Sr., a Nepali immigrant. When Just Born acquired Rodda Candy Company in 1953, they automated the process (originally the chicks were formed by hand) and mass-produced them.